Finance in May 2026
This is Apptonic's monthly read on Finance: the apps with the most installs in May 2026, the posts that carried them, and the ads that ran alongside. Every figure comes from our own dataset.
- 72M
- Total installs
- <$10K
- Total revenue
- 7M
- Total views
Apps with the most installs
Ranked by estimated installs for the month, summed across App Store and Google Play. Estimates are third-party and rounded at source.
| App | Downloads | Revenue | Rating | Reviews | Organic | Ads |
|---|---|---|---|---|---|---|
 Paytm: Secure UPI Payments | 5M | <$10K | 4.8 | 24M | 11 | 133 |
 Navi: UPI, Payments, Insurance | 5M | <$10K | 4.5 | 7M | 0 | 50 |
 UnionPay APP | 5M | <$10K | 1.9 | <10K | 0 | 0 |
 DANA Indonesia Digital Wallet | 5M | <$10K | 4.5 | 11M | 259 | 286 |
 PayPal - Pay, Send, Save | 4M | <$10K | 4.6 | 10M | 666 | 437 |
 super.money - UPI by Flipkart | 4M | <$10K | 4.5 | 3M | 78 | 125 |
 Google Wallet | 4M | <$10K | 4.3 | 2M | 264 | 178 |
 Revolut: Spend, Save, Trade | 4M | <$10K | 4.5 | 4M | 798 | 382 |
 Bajaj Finance : UPI & Loan App | 4M | <$10K | 4.7 | 8M | 2 | 72 |
 Mercado Pago: cuenta digital | 4M | <$10K | 4.8 | 14M | 1.8K | 411 |
 Nu: Everyday mobile banking | 4M | <$10K | 4.7 | 6M | 128 | 74 |
 YONO SBI: Banking, UPI & Pay | 3M | <$10K | 4.0 | 3M | 60 | 82 |
 BHIM Bharat's Own Payments App | 3M | <$10K | 4.0 | 2M | 60 | 23 |
 Google Pay: Save and Pay | 3M | <$10K | 3.9 | 11M | 362 | 328 |
 GoPay: Transfer, Payment, QRIS | 3M | <$10K | 4.8 | 2M | 159 | 238 |
 电子税务局 | 3M | <$10K | 1.1 | <10K | 0 | 0 |
 CAIXA | 2M | <$10K | 4.4 | 6M | 269 | 55 |
 Wave - Mobile Money | 2M | <$10K | 4.5 | 373K | 344 | 184 |
 FGTS | 2M | <$10K | 3.8 | 3M | 47 | 0 |
 easypaisa – a digital bank | 2M | <$10K | 4.6 | 4M | 109 | 34 |
Content that went viral
TikTok and Instagram posts ranked by views measured against the account's own reach.
Quick PSA Make a habit of checking your HMRC account to see if you're due a refund. HMRC won't alway…
I made a very hungry caterpillar that eats fruit, grows longer, and causes chaos by pushing text aro…
If you're not accepting card payments yet, this is your sign Your phone does the job. 1.99% per Tap.…
The UAE just made it possible to open a bank account before you leave the airport. On April 30, 2026…
Been using Kiwi UPI Credit Card and honestly… getting cashback on groceries, autos, coffees, medicin…
Scan. Pay. Done. 📱 Enjoy fast and secure contactless payments in seconds with POS QR. Available on…
💬 comment “stock” to see my full investment portfolio on the Blossom Social Investing app 🌸 disclai…
#ad #ttckpartner @Intuit Credit Karma Adulting is hard and the pressure can build up which is why ha…
@Acorns Early #AcornsEarlyPartner Does anyone else have kids who think money just… reappears? We rea…
So excited for this little side quest. ✨ Not financial advice — just documenting my @Trading 212 jo…
I love whatever is wrong with her (absolutely nothing fyi), she’s so me! @Ally Lewber #vanderpumprul…
Nobody talks about how hard it is to go from 💰 to $0… but the good news is that you’re onto your nex…
i triple dog dare you to watch to the end ‼️ #PersonalFinance #hysa #moneytips #wealthcreator #savin…
TAG AN AYO & Is Deborah a Yoruba name please? 👀 While we are thinking about that… Send money from t…
#ad I partnered with @EarnIn if you're waiting two weeks to get money you already earned, this is fo…
Arbitrage is a very simple way to get started with prediction markets #kalshi #polymarket #predictio…
Everything I did to reach a perfect credit score @Experian #TikTokLearningCampaign#TikTokLearningCam…
Step by Step how to cancel subscriptions and free trials you forgot about! 🙃 #moneytok #finances #su…
Here's how: 1️⃣Log in to your ONE App & Tap 'Traffic Fines' 2️⃣Select the Police Station & offence…