Photo & Video in May 2026

This is Apptonic's monthly read on Photo & Video: the apps with the most installs in May 2026, the posts that carried them, and the ads that ran alongside. Every figure comes from our own dataset.

214M
Total installs: $392M
Total revenue: 5M
Total views

Apps with the most installs

Ranked by estimated installs for the month, summed across App Store and Google Play. Estimates are third-party and rounded at source.

App	Downloads	Revenue	Rating	Reviews	Organic	Ads
Instagram	37M	$10M	4.1	199M	1.2K	278
CapCut - Video Editor	35M	$63M	3.6	14M	2.8K	232
Snapchat	28M	$83M	4.3	46M	459	40
Edits: Video Editor	12M	<$10K	4.7	2M	220	0
YouTube	10M	$205M	4.0	220M	617	132
Picsart AI Photo Editor, Video	9M	$8M	4.0	13M	190	226
Hypic - Photo Editor & AI Art	9M	$800K	3.3	276K	80	212
Video Editor & Maker - InShot	8M	$500K	4.8	25M	226	0
Google Photos	8M	$4M	4.4	56M	474	178
Hailuo AI: Image&Video Maker	7M	$900K	4.1	96K	385	4
Remini - AI Photo Enhancer	7M	$5M	4.1	6M	235	0
PLAYit-All in One Video Player	6M	<$10K	4.5	7M	0	0
Refoto : AI Photo Studio	6M	<$10K	4.4	52K	7	49
MX Player	5M	<$10K	4.2	15M	181	95
VN: Photo & Video Editor	5M	$160K	4.7	6M	167	63
YouTube Studio	5M	<$10K	4.3	2M	34	0
Twitch: Live Streaming	5M	$10M	4.3	9M	270	0
Lightroom Photo & Video Editor	4M	$2M	4.5	4M	31	201
Video Downloader, Download All	4M	<$10K	4.5	217K	3	0
TikTok Studio	4M	<$10K	4.6	520K	54	0

Content that went viral

TikTok and Instagram posts ranked by views measured against the account's own reach.

62574K

B@boogiebooai

Funny AI videos are proof that the internet is rewarding CREATIVITY differently now 👀 You no longer …

5537K

K@kenttt415

how to best summer: get the retro app #memories #friendship #retroapp #retro

53401K

G@goneaep0

DOWNLOAD @veloxvideoenhancer for 4k quality like me #aftereffect #edit #fyp #tiktokviral #fyppp #ed…

5130K

I@ifflandkley

#capcut #capcutpioneer In-depth comprehensive walkthrough for crafting crisp, seamless AI face swa…

5049M

P@productplaybook

I built this for the moments that don’t come around often… ✈️the once-in-a-lifetime trip that finall…

492M

S@stuffedbox

I genuinely didn’t expect tethering on mobile to feel this smooth. Every photo I take with my camer…

476M

A@allthingslillyann

Comment “VIDEO” to try Premiere Mobile for yourself!!!⭐️ @Adobe Live coffee shop work time is my fav…

45192K

N@neovisionar_y

Generating Seedance 2.0 in 1080P on Hailuo AI is only $0.17/s?! Hailuo AI is completely breaking the…

4440K

L@luvlykanyayue

easy steps for free photo prints 🤍 #freeprintspartner #fypシ゚viral #photoprinter #app #roomdecor

3936K

J@jorizla_

App: Kwaicut #kwaicut #edit #tutorial #fyp #fyppppppppppppppppppppppp

37183K

A@ai.frameo

Frameo Remix brings character swap to life, letting you reimagine scenes with precision, realism, an…

3463K

T@tykniel

Replying to @Berwin Rosal Ayson PHOTOBOOK TUTORIAL (STEP-BY -STEP) #photobook #picture #momsoftikto…

338K

L@luohh40

how to do ai face swap ai face swap trend free ai face swap best ai face swap ai face swap app free …

3264K

H@humptydumptyyx

G7X achieved with @wayshot_app! 🪄✨ #ambassador #wayshotapp #wayshotgirl

3168K

P@pavan_sarma_editz

App Available in Play store : WAHO #waho

3011K

S@smoothskillstraining

Replying to @Nick Ford I don’t even play with all them apps , I just watch the games on IWebTv #bas…

297K

B@bri_d_93

This may be a hot take but has anyone else tasted these @Once Upon a Farm pouches and felt the same …

49481K

M@michael.atlasphoto

This app fr a game changer #photography #travel #atlasphotoapp

47226K

J@jenmariegreer

DON’T ASK MOM 😂🫡 @myskylight means no more questions—color coded schedules and daily tasks laid out …

Ads that performed best

Meta ads ranked by how many days they have been running since launch.

129 days

Cantina

Instant Video Creation: pick a bot, type a prompt, and boom—shareable, scroll-stopping videos in mere seconds. It’s your imagination—supercharged with AI video magic.

itunes.apple.com

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