Social Networking in August 2026
This is Apptonic's monthly read on Social Networking: the apps with the most installs in August 2026, the posts that carried them, and the ads that ran alongside. Every figure comes from our own dataset.
- 67M
- Total installs
- $38M
- Total revenue
- 5M
- Total views
Apps with the most installs
Ranked by estimated installs for the month, summed across App Store and Google Play. Estimates are third-party and rounded at source.
| App | Downloads | Revenue | Rating | Reviews | Organic | Ads |
|---|---|---|---|---|---|---|
 Facebook | 43M | $10M | 4.6 | 215M | 2.6K | 454 |
 Threads | 9M | <$10K | 4.3 | 5M | 259 | 0 |
 WhatsApp Messenger | 7M | <$10K | 4.6 | 264M | 870 | 339 |
 Telegram | 6M | $22M | 3.8 | 18M | 264 | 0 |
 Locket Widget | 800K | $400K | 4.7 | 967K | 1.1K | 8 |
Content that went viral
TikTok and Instagram posts ranked by views measured against the account's own reach.
am i wrong #college #freshmanyearofcollege
Mingo is just different… #mingo #mingojce #siege #t2 #proleague
I built a calendar app that lets you create stickers and washi tape with your camera! point camera a…
easily delete your reposts using cleartok! Use code JES to increase your limit #fyp #cleartok #viral…
Ads with recorded running duration
Running duration is shown for each Meta ad. It does not establish spend, conversions or profitability.
Yaahlanplay.google.com
ThingsBookYou’re not really master setting until you’ve bought the same card twice Avoiding that from now on with ThingsBook — my digital journal to keep me on track.
itunes.apple.com
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GameramFinding people who get your humour AND your playstyle just hits different 💜 Gameram matches you by game, language and vibe. Meet gamers who match your vibe
play.google.com
SalamsMuslim & Single? Download Salams today!
salams.app
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