Fitia
Calorie counter & diet · Health & Fitness · 4.9★ on 24K ratings
How Fitia makes $380K a month: one creator, 11 videos, 62M views
Fitia's creator strategy, broken down: one Spanish-speaking creator's 11 videos pulled 62M views. The reply-to-comment format, the codes and the markets.
Apptonic research ·
Est. downloads / month
473K
Est. revenue / month
$380K
- creators
- 58
- videos
- 95
- views
- 94M
The short answer
- Fitia makes about $380K a month across both stores in Apptonic's estimates ($220K App Store, $160K Google Play).
- One creator, @basstian_77, posted 11 videos and pulled about 62M of Fitia's 94M tracked views.
- His format: reply to a follower's comment with a home workout or a recipe, then show the calories in Fitia.
- Fitia's biggest markets are Mexico, Spain and Chile, not the US.
The 3 formats behind it
The best-performing video of each format. Views count videos that tag or name Fitia.
Views by creator
@basstian_77
11 videos · tiktok
62M
@reeezatc
1 video · instagram
11M
@shana.hadsock
1 video · instagram
4M
@lukaslogs
1 video · instagram
4M
@kylekuznik
4 videos · instagram
3.8M
What is Fitia, and how big is it?
Fitia is a calorie counter and diet planner. Apptonic estimates about $220K a month on the App Store and $160K on Google Play, with around 473K downloads a month across both. It is rated 4.9 on about 24K App Store ratings.
Its top markets by downloads and revenue are Mexico, Spain and Chile, followed by Peru and Colombia. It grows in Spanish first.
How does the "reply to a comment" video work?
@basstian_77's biggest video (13M views on TikTok) is captioned "Respuesta a @brayan270__ Rutina de ejercicios en casa para bajar de peso parte 1": a reply to a follower asking for a home workout to lose weight. Several of his top videos start the same way.
A shot list to copy:
- 0–2s: TikTok's reply sticker with the follower's question on screen.
- 2–20s: the answer, done for real: a home workout, a sugar-free dessert, what his brother eats in a day.
- Last beat: log the meal or the calories in the app on screen.
- Caption: the reply line, "part 1", the app handle and a discount code.
Replies work because the question is already proven: someone asked it, and thousands of people have the same one.
Why did 11 videos from one creator beat 57 other creators combined?
Fitia has 58 creators in our data. @basstian_77's 11 videos pulled about 62M views; the other 57 creators pulled about 32M together. Six of his videos passed 5M views.
He posts in Spanish to a Spanish-speaking audience, which is exactly where Fitia sells. And his videos are useful on their own: a workout or a recipe you would save even without the app.
What is the brother-transformation series?
A running storyline: "Si se nota el cambio de mi hermano?" (9M), "Qué tal va mi hermano?" (6M) and "esto es lo que come mi hermano casi todos los días" (6M). Followers come back to see how his brother is doing, and every update ends with the calories logged in Fitia. A transformation gives the audience a reason to follow, not just to watch once.What are the 3 formats, and the content mix to copy?
- Reply-to-comment routines (@basstian_77, 13M top video): answer a real question with a workout or a recipe.
- "I'm tracking my calories…" reels in English (@reeezatc, 11M; @shana.hadsock, 4M; @lukaslogs, 4M): a fitness creator's day, with Fitia named as the tracker.
- Brother transformation (@basstian_77, 9M): a series people follow.
A mix to copy: one creator who owns a series in your biggest market, plus a wider bench of English creators who each mention the app once.
How does a discount code turn views into installs?
Every @basstian_77 caption carries a code ("código: Bass77", "BASTIAN"), and the English creators do the same ("Use code REEE…"). The code gives viewers a reason to act now, and it lets Fitia see which creator drove each subscription.How do you find your own "one creator" before hiring 50?
Look for creators already answering the questions your app answers, in the language of your biggest market. Sort their videos by views, check that the top ones are useful without your app, and test one paid series before spreading the budget across dozens of one-off posts.The playbook to copy
- Pick the market where you already sell, and find a creator who speaks to it.
- Use reply-to-comment videos: the question is already proven.
- Turn one creator into a series with a storyline people follow.
- Put a personal code in every caption.
- Add a bench of English creators who mention the app once each.
Do this for your own app.
Apptonic tracks the creators, ads and viral videos behind every fast-growing app, matched to the app each one grew. Name your app and see who is growing your category, and how.
How we counted
Downloads and revenue are Apptonic estimates for the App Store and Google Play, rounded, for the latest months available on 3 November 2026. Views, videos and creators count only the TikTok and Instagram videos Apptonic has matched to Fitia from the caption, on-screen text, transcript and the account's history; videos that never name the app are not counted. A “+” means the count reached the page limit of our snapshot. We see timing, not attribution: when revenue moves after a run of videos, that is a pattern worth testing, not proof.
Frequently asked
- How much does Fitia make?
- Apptonic estimates about $220K a month on the App Store and about $160K a month on Google Play in its latest months, around $380K in total.
- Who is Fitia's biggest creator?
- @basstian_77, a Spanish-speaking creator whose 11 Fitia videos on TikTok pulled about 62M views.
- Where does Fitia sell most?
- Mexico, Spain and Chile lead both downloads and revenue in Apptonic's country rankings, followed by Peru and Colombia.
