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The ads top apps can't stop running

Each breakdown takes one app's longest-running Meta ads, explains why they work, and turns them into a template you can brief this week. Built from Apptonic's ad library.

Ladder
The Monday Playbook
Ladder runs 583 Meta ads with 521 different videos and only 34 captions. Its longest-running ad is 15 seconds with no voiceover.
583
Ladder ads live on Meta
34
different captions across them
Runna
The POV Playbook
Runna's longest-running video ads are 10-second silent clips that start with "POV:". They've been live for 8 months.
533
Runna ads live on Meta
258
days live, longest-running video