Photo & Video in August 2026

This is Apptonic's monthly read on Photo & Video: the apps with the most installs in August 2026, the posts that carried them, and the ads that ran alongside. Every figure comes from our own dataset.

34M
Total installs
$90M
Total revenue
10M
Total views

Apps with the most installs

Ranked by estimated installs for the month, summed across App Store and Google Play. Estimates are third-party and rounded at source.

ReviewsOrganicAds
CapCut - Video Editor14M3K247
TikTok26M1.5K85
Instagram199M1.4K332
Google Photos56M562220
Filmora: AI Video Editor&Maker1M1.7K238

Content that went viral

TikTok and Instagram posts ranked by views measured against the account's own reach.

Ads with recorded running duration

Running duration is shown for each Meta ad. It does not establish spend, conversions or profitability.

by app founders for app founders