Amora
A hint of your soulmate · Lifestyle · 4.7★ on 4K ratings
How Amora gets 800K downloads a month from one copied script
Amora's creator strategy, broken down: one script, "It WORKED. PS - the app's called Amora", copied page to page. A 2K-follower page pulled 9.7M views.
Apptonic research ·
Est. downloads / month
794K
Est. revenue / month
$170K
- creators
- 36
- videos
- 99
- views
- 40M
The short answer
- Amora, an AI soulmate-sketch app, gets about 794K downloads a month in Apptonic's estimates.
- Its videos run on one script: "I still can't believe this. It WORKED. PS - the app's called Amora."
- @an_kita.gupta, a page with about 2K followers, posted it 14 times and pulled 9.7M views.
- Downloads are high but revenue is about $170K a month: most installs come from Google Play.
The 3 formats behind it
The best-performing video of each format. Views count videos that tag or name Amora.
Views by creator
@an_kita.gupta
14 videos · instagram
9.7M
@aj_atul.g
7 videos · instagram
7.4M
@ras.hicreates
5 videos · instagram
4.3M
@hagionhai99
1 video · tiktok
3M
@amora8596
12 videos · tiktok
2.3M
What is Amora, and how big is it?
Amora draws an AI sketch of "your soulmate". Apptonic estimates about 160K App Store and 634K Google Play downloads a month, with about $140K + $30K in monthly revenue.How does the "soulmate sketch" reveal work?
A shot list to copy:
- Text overlay: "I still can't believe this".
- The app drawing the sketch.
- The reveal: the sketch next to a real photo of the creator's partner.
- Caption: "It WORKED. PS - The app's called Amora" plus #soulmatesketch.
The reveal is the hook: viewers stay to see if the drawing matches.
Why does one script, copied word for word, keep working?
The same caption shows up on @aj_atul.g (3M), @an_kita.gupta (3M, 3M, 2M) and others; a second script, "An app that could find your SOULMATE. PS - The app I used is Amora", runs on @aj_atul.g, @ras.hicreates and @po_oja.ac. The script is proven, so every new page starts with a format that already works. The variable is the reveal, not the words.How did a 2K-follower page pull 9.7M views?
@an_kita.gupta has about 2K followers and posted the script 14 times, for 9.7M views. Repetition is the strategy: each post is another draw, and a few of them hit.Which versions do they run in other languages?
The same idea runs in Vietnamese (@hagionhai99, 3M views; @linh33386, 2M), Thai (@ystyg17, 982K) and Turkish. The format needs no translation beyond the caption: a drawing and a photo read the same in every language.What is the comment-for-the-link trick?
Captions name the app instead of linking it ("PS - the app's called Amora"), so viewers search for it or ask in the comments. Comments push the video further in the feed.Why are downloads huge and revenue isn't (yet)?
About 634K of the ~794K monthly downloads come from Google Play, which earns about $30K a month; the App Store's 160K downloads earn about $140K. The videos drive installs from audiences that pay less on Android. The opportunity is better monetisation on Android or more iOS-heavy markets.The playbook to copy
- Find one script with a reveal, and run it on many pages.
- Name the app in the caption instead of linking it.
- Translate the caption, keep the visual.
- Watch where installs come from: views don't pay the same in every store.
Do this for your own app.
Apptonic tracks the creators, ads and viral videos behind every fast-growing app, matched to the app each one grew. Name your app and see who is growing your category, and how.
How we counted
Downloads and revenue are Apptonic estimates for the App Store and Google Play, rounded, for the latest months available on 3 November 2026. Views, videos and creators count only the TikTok and Instagram videos Apptonic has matched to Amora from the caption, on-screen text, transcript and the account's history; videos that never name the app are not counted. A “+” means the count reached the page limit of our snapshot. We see timing, not attribution: when revenue moves after a run of videos, that is a pattern worth testing, not proof.
Frequently asked
- How many downloads does Amora get?
- Apptonic estimates about 160K a month on the App Store and 634K on Google Play in its latest month.
- What is Amora's video script?
- "I still can't believe this. It WORKED. PS - the app's called Amora", over an AI soulmate sketch reveal.
- How much does Amora make?
- Apptonic estimates about $140K a month on the App Store and $30K on Google Play.
