ArtWorkout
Learn how to draw · Education · 4.6★ on 256K ratings
How ArtWorkout makes $790K a month from on-camera drawing videos
ArtWorkout's creator strategy, broken down: horror speedpaints, multiplayer challenges and "never search…" bait. 9 of 17 tracked videos passed 1M views.
Apptonic research ·
Est. downloads / month
1.2M
Est. revenue / month
$790K
- creators
- 14
- videos
- 17
- views
- 17M
The short answer
- ArtWorkout, a drawing app, makes about $790K a month in Apptonic's estimates.
- 9 of its 17 tracked videos passed 1M views.
- Its creators draw on camera: horror speedpaints, multiplayer challenges, "never search…" bait.
- Every caption ends the same way: "App: ArtWorkout".
The 3 formats behind it
The best-performing video of each format. Views count videos that tag or name ArtWorkout.
Views by creator
@monter.art
2 videos · tiktok
5M
@art.withemma2
1 video · tiktok
2M
@cute.art590
1 video · tiktok
2M
@jenartworkout
2 videos · tiktok
1.2M
@rudygims
2 videos · tiktok
1.1M
What is ArtWorkout, and how big is it?
ArtWorkout teaches drawing with guided exercises and a multiplayer mode. Apptonic estimates about $750K a month on the App Store and $42K on Google Play, with about 500K + 695K downloads a month. Downloads are led by Russia, the US and Ukraine; revenue by the US, Germany and Russia.How did a horror speedpaint do 5M on 2 videos?
@monter.art posted two horror speedpaints ("#artworkout #horror #scary #ipaddrawing #speedpaint App: Artworkout") for 3M and 2M views.
A shot list to copy:
- A blank canvas and a creepy prompt.
- A sped-up drawing with the app's interface visible.
- The reveal of the finished drawing.
- Caption: hashtags and "App: ArtWorkout".
Why is "App: ArtWorkout" the whole CTA?
Viewers who like the drawing ask "what app is this?". The caption answers before they ask. It is short, it doesn't feel like an ad, and it is the same on every video, so it builds recognition.Why does the "never search…" bait hook get watched to the end?
"Guys please never search BMW! 😳" (@art.withemma2, 2M). The hook makes a promise the viewer can only resolve by watching the drawing to the end.What are the 3 formats, and the content mix to copy?
- Horror speedpaints (@monter.art, 5M on 2 videos).
- "Never search…" bait (@art.withemma2, 2M).
- Multiplayer drawing challenges (@cute.art590, 2M; @bob.the.artist4, 1M): strangers drawing together in the app.
How did 14 creators get 9 videos past 1M?
Each format is built for completion: a reveal at the end. Videos that people watch to the end get pushed further, and 9 of the 17 tracked videos passed 1M views.How do you brief artists without killing what makes them good?
Fix the caption line and ask for the app's interface to be visible. Leave the subject and the style to the artist. ArtWorkout's creators post in English, Spanish and Arabic with the same caption ending.The playbook to copy
- Show the app's interface while the creator makes something.
- End with a reveal so people watch to the end.
- Use the same short caption CTA on every video.
- Let artists choose the subject; keep the CTA fixed.
Do this for your own app.
Apptonic tracks the creators, ads and viral videos behind every fast-growing app, matched to the app each one grew. Name your app and see who is growing your category, and how.
How we counted
Downloads and revenue are Apptonic estimates for the App Store and Google Play, rounded, for the latest months available on 3 November 2026. Views, videos and creators count only the TikTok and Instagram videos Apptonic has matched to ArtWorkout from the caption, on-screen text, transcript and the account's history; videos that never name the app are not counted. A “+” means the count reached the page limit of our snapshot. We see timing, not attribution: when revenue moves after a run of videos, that is a pattern worth testing, not proof.
Frequently asked
- How much does ArtWorkout make?
- Apptonic estimates about $750K a month on the App Store and $42K on Google Play in its latest months.
- What kind of videos promote ArtWorkout?
- On-camera drawing: horror speedpaints, multiplayer drawing challenges and "never search…" bait hooks.
- Where is ArtWorkout most downloaded?
- Russia, the US and Ukraine lead downloads; the US, Germany and Russia lead revenue.
