Bunpo
Japanese, Korean & Chinese · Education · 4.9★ on 18K ratings
How Bunpo makes $120K a month with study pages that post every day
Bunpo's creator strategy, broken down: a brand page with 19.6M views, a phrase lesson that did 10M, and small study pages posting 14–18 videos each.
Apptonic research ·
Est. downloads / month
200K
Est. revenue / month
$120K
- creators
- 22
- videos
- 92
- views
- 35M
The short answer
- Bunpo, a Japanese, Korean and Chinese learning app, makes about $120K a month in Apptonic's estimates.
- Its brand page posted 13 videos and pulled 19.6M views.
- One lesson, "Sorry & Not Sorry in Japanese", did about 10M across Instagram and TikTok.
- Small study pages post for it constantly: @xixi_learnschinese (about 2K followers) has posted 18 videos.
The 3 formats behind it
The best-performing video of each format. Views count videos that tag or name Bunpo.
Views by creator
@bunpo_learnjapanese
13 videos · instagram, tiktok
19.6M
@japanesewithgia
5 videos · tiktok
6M
@snowstudy.kr
14 videos · tiktok
2.9M
@xixi_learnschinese
18 videos · tiktok
1.5M
@mimilearnskorean
3 videos · tiktok
1.2M
What is Bunpo, and how big is it?
Bunpo teaches Japanese, Korean and Chinese grammar. Apptonic estimates about $90K a month on the App Store and $34K on Google Play, with about 85K + 114K downloads a month. Downloads are led by the US, Indonesia and the Philippines; revenue by the US, Japan and Germany.How did a phrase lesson do 10M?
*"Sorry & Not Sorry in Japanese Complete Edition" did 6M on Instagram and 4M on TikTok.
A shot list to copy:
- A situation on screen ("when you bump into someone").
- The phrase, said by a native speaker.
- The "not sorry" version for contrast.
- Repeat for 4–6 situations.
- Caption: "Love Japan? Start speaking Japanese!! (Link in bio)".
Why does the brand page beat every creator?
@bunpo_learnjapanese posted 13 videos for 19.6M views, more than all other creators combined. It posts lessons and culture jokes ("When Japanese people eat with THAT kind of foreigner", 767K), always with the same closing line.How do study pages with 2K followers post 14–18 videos each?
@snowstudy.kr (Korean, 14 videos, 2.9M) and @xixi_learnschinese (Chinese, 18 videos, 1.5M) are study diaries: what I studied today, with which app. They post often because the content is their own study session.What is the learner-confession hook?
"Still confused with Japanese particles 🥹 but I really wanted to say…" (@japanesewithgia, 4M). An honest struggle invites other learners to comment and relate.What are the 3 formats, and how does one app run three languages?
- Phrase lessons from the brand page (6M top video).
- Learner confessions (@japanesewithgia, 4M).
- Study-with-me (@snowstudy.kr, Korean, 947K).
Japanese runs through the brand page; Korean and Chinese run through study pages that tag #bunpoapp.
How do you start study pages for your own app?
Post your own daily study session with the app on screen, use the language's study hashtags (#studytok, #learnkorean), and keep going: these pages win on volume, not on any single video.The playbook to copy
- Make your brand page a teacher: one useful phrase per video.
- Close every video with the same line and a link in bio.
- Support study-diary pages in each language you teach.
- Use honest learner struggles as hooks.
Do this for your own app.
Apptonic tracks the creators, ads and viral videos behind every fast-growing app, matched to the app each one grew. Name your app and see who is growing your category, and how.
How we counted
Downloads and revenue are Apptonic estimates for the App Store and Google Play, rounded, for the latest months available on 3 November 2026. Views, videos and creators count only the TikTok and Instagram videos Apptonic has matched to Bunpo from the caption, on-screen text, transcript and the account's history; videos that never name the app are not counted. A “+” means the count reached the page limit of our snapshot. We see timing, not attribution: when revenue moves after a run of videos, that is a pattern worth testing, not proof.
Frequently asked
- How much does Bunpo make?
- Apptonic estimates about $90K a month on the App Store and $34K on Google Play in its latest months.
- What was Bunpo's biggest video?
- "Sorry & Not Sorry in Japanese" from its brand page, with about 6M views on Instagram and 4M on TikTok.
- Who posts about Bunpo?
- 22 creators across 92 tracked videos, led by its own brand page and small study pages in Japanese, Korean and Chinese.
