Haven
Bible chat · Reference · 4.9★ on 150K ratings
How Haven makes $370K a month with 75 creators who mostly post once
Haven's creator strategy, broken down: 75 creators, most posting once, and one Spanish faith video that did 17M views. Formats and how to brief faith creators.
Apptonic research ·
Est. downloads / month
214K
Est. revenue / month
$370K
- creators
- 75
- videos
- 100+
- views
- 46M
The short answer
- Haven, a Bible chat app, makes about $370K a month in Apptonic's estimates.
- 75 creators posted its 100+ tracked videos, and most of them posted once.
- One Spanish-language video by @emibontemps did 17M views.
- 44 of its tracked videos passed 100K views.
The 3 formats behind it
The best-performing video of each format. Views count videos that tag or name Haven.
Views by creator
@emibontemps
1 video · tiktok
17M
@ethanthejeans
2 videos · tiktok
7.1M
@maddyycrawford_
1 video · tiktok
3M
@joshuawrightgguided
2 videos · instagram
2.3M
@jime_tenorio
1 video · tiktok
2M
What is Haven, and how big is it?
Haven is a Bible app with an AI chat. Apptonic estimates about $310K a month on the App Store and $56K on Google Play, with about 110K + 104K downloads a month. Downloads are led by the US, Mexico and the Philippines.How did a faith creator's review do 17M views?
"Estoy AMANDO😍💖 #Dios #havenapp #videoscristianos #appcristiana #ad" by @emibontemps did 17M views: a sponsored, simple, enthusiastic review in Spanish.
A shot list to copy:
- The creator's face with a short emotional line.
- The app on screen: a verse, a question to the AI.
- A personal reaction.
- Caption with faith hashtags and the app tag.
Why does "wide, not deep" work for faith apps?
75 creators, most with one video each. In a niche where trust matters, many different believers saying the same thing reads as word of mouth, not a campaign. And each new creator brings an audience that has never heard of the app.Why does the "late night Bible study date" skit spread?
"'Late night Bible study date'…yeah right 💀" (@joshuawrightgguided, 2M on Instagram) is a joke the audience is in on. Humour inside the community spreads further than a pitch.What are the 3 formats, and how do English and Spanish run side by side?
- Faith creator reviews (@emibontemps, Spanish, 17M).
- App walkthroughs (@ethanthejeans, #havenapp, 7.1M across 2 videos).
- Skits (@joshuawrightgguided, 2M).
Spanish creators (@emibontemps, @jime_tenorio with 2M) sit next to English ones; the formats are the same in both.
How did 44 videos pass 100K views?
Breadth. With 75 creators each posting once, many small bets add up: 44 of the tracked videos passed 100K views and 8 passed 1M.How do you brief creators where trust matters most?
Let them speak in their own words about how they actually use the app. Fix only the app tag and the hashtags. Pick creators whose faith content already performs, in each language you sell in.The playbook to copy
- Go wide: many creators, one video each.
- Brief lightly; keep the creator's own words.
- Run Spanish and English creators in parallel.
- Use humour from inside the community.
Do this for your own app.
Apptonic tracks the creators, ads and viral videos behind every fast-growing app, matched to the app each one grew. Name your app and see who is growing your category, and how.
How we counted
Downloads and revenue are Apptonic estimates for the App Store and Google Play, rounded, for the latest months available on 3 November 2026. Views, videos and creators count only the TikTok and Instagram videos Apptonic has matched to Haven from the caption, on-screen text, transcript and the account's history; videos that never name the app are not counted. A “+” means the count reached the page limit of our snapshot. We see timing, not attribution: when revenue moves after a run of videos, that is a pattern worth testing, not proof.
Frequently asked
- How much does Haven make?
- Apptonic estimates about $310K a month on the App Store and $56K on Google Play in its latest months.
- How many creators post about Haven?
- 75 creators account for the 100+ videos Apptonic tracks, and most posted once.
- What was Haven's biggest video?
- A Spanish sponsored review by @emibontemps with about 17M views.
